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About Us
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Dovetail Greenhouses was formed in 1993 when I and an ex-colleague Trevor
Jones decided to put our already considerable experience in the greenhouse industry
into the creation of a new company.
We had been involved in the supply of greenhouses to the big retailers
in the UK and in other parts of the world and had come to realise that the
needs of the individual customer were often forfeited in the vain hope of achieving
volume sales.
It seemed to us that the big retailers were demanding that we made greenhouses
to the lowest common denominator and this was invariably based on price.
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Roger Beasley MD |
We believed that our customers had individual needs
and that our role in this new company was to listen and adapt our products to
suit those requirements. Of course, in doing this, we do not make as many greenhouses
as we used to.
However we have continually developed products that we know
suit the gardener and the individual far more than ever before.
We will continue to adapt and change, to listen and learn
and who knows in the long term some of the big retailers may start to realise
that our approach is the right one in this ever demanding age in which we live.
In 1999 we purchased and began to produce the Headen and
Sun range of greenhouses. These two long established brands had been around
in the industry for over 40 years.
The products made by these two companies were renowned as being
sturdy, reliable and storm resistant greenhouses.
After the hurricane that devastated the south east of England
in the 1980's the main consumer magazine in the UK named the Headen 86 greenhouse
`as the most storm resistant greenhouse in Britain'.
Since taking over the production of the Headen and Sun ranges,
we reconsidered the design, listened to our customers and further improved this
already exceptional greenhouse.
The present Dovetail Greenhouse which now supercedes the
Headen and Sun range now has more than twice the content of aluminium within it
than any of the greenhouses that are sold via the large retailers here in the
UK.
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